Digital Commerce Trends

What are the challenges and opportunities for CPGs and retailers around this year's Black Friday? Our guests John Maltman, CEO e.fundamentals and Christian Hassold, VP EMEA Salsify explain how category growth on the digital shelf can be planned for with a holistic eCommerce strategy.

Optimising your eCommerce Strategy for the lunchbox The lunch box is a £200 million opportunity brands shouldn't miss. Helen Thomas Insight Manager e.fundamentals Our latest eCommerce category insights assessed and ranked…

In this blog post, we summarise the principal findings from the e.fundamentals / YouGov UK Shopper Insights Report 2020, the critical changes lockdown has brought onto consumers grocery shopping habits…

We’re taking a close look at the monthly data published by the Office for National Statistics (ONS) and what this means for retail brands.

As recently reported by The Grocer, supermarket leaders have called on the industry to supply better digital shelf data for their products to cope with the continued rise in online…

Join our Customer Success team and AB World Foods Alice Gheissari discuss and disclose the key tactics FMCG brands can be applying today to adapt to the rapid changes as a result of "new normal" form of online shopping.

The surge in grocery demand combined with supermarket accessibility restrictions has made shoppers turn to the convenience of ordering online establishing a new normal during lockdown. With eCommerce unlikely to…

If brands and retailers have learned anything from the present-day challenges, it would be that things at times take unexpected turns. More so, that these might be revolutionary. Together with…

Consumer behavior is changing at unequalled speed with online shopping at the core. The time is now for brand leaders to take action using analytics to increase online product visibility on the digital shelf.

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…