Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period. There is a lot that…
e.fundamentals is the leading digital shelf analytics provider for CPG brands looking to analyze, measure and optimize eCommerce performance. We turn complex data from hundreds of retailers into actionable insights that enable eCom teams to take fast actions to drive sales and conversion on the digital shelf.