With the digital shelf predicted to remain the focus of today’s shoppers we cover the key optimization tactics can commercial managers apply to boost their online sales across retailers & marketplaces.
Category management has changed. We've highlighted the 5 tactics to help you scale your growth on the digital shelf at speed.
Jo Campbell, e.fundamentals SVP of Operations sits down with The FMCG Guys podcast to discuss what data really matters to CPG eCommerce success.
Read our summary of what digital shelf analytics is and why they're an indispensable tool for brand owners looking to grow their category share online.
Trade spend is notoriously prone to inefficiencies, but smart revenue management backed by digital shelf analytics can help dramatically eliminate waste. Read on to learn how.
Minimize stockouts and the negative impact on your retail SEO with our overview and 5 top tips.
We've summarized what brands can do to keep their category position online in light of the new rules impacting not only in store but also online grocery.
The product detail page is a huge driver of brand success on the digital shelf. With retailers constantly evolving their eCommerce sites, read what’s key to protect your brand equity and online sales.
Share of search is a key metric that helps brand owners understand how they’re doing in search relative to others. Read on and learn how to safeguard your brand's visibility on the digital shelf.
As the shift to online grocery continues brands need to adapt and build a truly seamless omnichannel retail strategy. But how? We've summarized the 5 key steps.
Can you turn a notoriously online-unfriendly product into an eCommerce success? With a challenger mindset nothing seems impossible. We've summarized why it pays to apply a radically different thinking to category growth.
Learn how a leading food brand built a strong retailer relationship using the e.fundamentals category insights.