Digital Commerce Optimization

Chocolate and sweets took a large share of the eCommerce sales for this holiday and category managers are looking at ways to optimise product performance online. We took a closer look at the products directly targeting the occasion in UK grocery and highlight tactics brand can take to gain share on the digital shelf.

Best place to shop online for baby food is Asda, shows report from e.fundamentals Our latest Baby Food category report 2020 compares the online offerings of the UK’s major retailers against…

eCommerce sales were responsible for $2.3 trillion worldwide in 2020, and it is expected to be nearly doubled by 2021. The focus on customer experience and implementing strong omnichannel strategies has…

A £15m opportunity for Frozen Foods sales online Analysis from e.fundamentals Insight Manager Helen Thomas, "Premiumisation is a key category growth driver across grocery in general, but in particular for…

Competitive advantage is crucial for brands in seasonal categories like Suncare, where ambitious promotional campaigns have to dominate share of voice during the crucial peak sales period. There is a lot that…

In partnership with My Digital Shelf and Weetabix, e.fundamentals discuss how eCommerce professionals can lead the digital transformation of their FMCG brands.